Our capabilities are built around the acquisition and retention of customers. They are designed to find, reach, offer and delight the customers who will buy so that they value the brands which provide them a great customer experience.
Find
Data & Technology
- Apply data analytics prior to any purchases, Chubb uses predictive models in acquisition campaigns to target the ‘most likely to buy’ customers.
- Optimise campaigns in terms of revenue generated using the expected response, plan levels, price points and product sequencing.
- Predict the customers likely to attrite. With more advanced techniques, we can also predict attrition rates and periods.
- In-depth use of predictive modelling to target former customers who are most likely to return.
- Identify the customers whom we can cross sell to.
Reach
Multiple Channels & Point of Sale
Chubb is able to create multi-dimensional eco-systems that use collaborative selling approaches across both online and offline channels. Depending on the customer segments of the business partners, Chubb can deploy the most effective channel to reach the potential customer.
- Online/Mobile
We enable partners to easily design, launch and manage insurance offerings to their customers via websites or mobile applications through Chubb StudioSM. Positioned as ‘Insurance in a Box’, the secure and scalable platform has improved speed-to-market for our partners. - Face2face or Point of Sale
For business partners with a shopfront presence, we provide insurance product training for their customer-facing staff. - Telemarketing
For business partners who prefer a ‘human voice’ to connect with their customers, we have more than 3,000 telemarketers trained to close sales effectively using scripts that work.
Offer
Relevant and Affordable Products
Over 150 consumer products tailored for individuals and families are available. In view of the rising middle class in Asia, Chubb is able to meet the increasing demand for insurance products that are relevant and affordable.
Here are some examples of the insurance products for the various sectors.
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Financial
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Telecommunications/Mobile
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Travel
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Retail/E-retail/Payments/Loyalty Programs
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Affinity & Membership Organisations/Agents & Brokers
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Delight
Service Excellence that Increases Loyalty
We understand the importance of timely and satisfactory settlement of each and every claim. It’s important to us because it’s important to your customers.
Chubb’s strong worldwide network of operations enables us to pay claims locally. With Chubb Claim Centre, customers can file their claims online at their convenience. It also enables them to check the status of their claim.
To take our claims service to a higher level, Chubb has launched a ‘Fast Track Claims’ procedure to manage lower-value, high-volume claims efficiently. In countries and territories where feasible, real-time claims payment is being progressively implemented to enhance customer satisfaction.
