Making data management a business priority

Even before COVID-19 put businesses under extreme pressure to evolve and embrace digital technology, technological innovation was already more of a necessity than a choice

With nearly every type of business embracing digital channels and platforms, companies are collecting more data than ever before. The question is, do they have the experience or technological capabilities to manage it in the right way?

How to manage data responsibly

Data is everywhere, and data management has one of the highest adoption rates amongst new technologies. 61% of the businesses surveyed by Chubb and Accenture are already collecting and using big data; 70% are using some form of cloud service for storage; and over 21% are introducing artificial intelligence (AI) to process and interpret their data. 

At its core, business data management is all about minimizing the chances of the wrong information getting into the wrong hands, or being used in the wrong way. Businesses have a responsibility to make sure this happens. If they don’t, they can find themselves facing the consequences of violating the data privacy laws that protect their customers.

Data breaches happen in all sorts of different ways, including employee error, poor data management processes, and equipment failure. The best way to avoid these exposures is by taking the adoption of new technologies seriously, rather than seeing them as a ‘quick fix’ to keep up with the competition.

As a first step in any business’ transition to data-centric operations, an investment in the processes and platforms that provide a critical first line of defense is essential. On the technology side, this should include an appropriate regulation-compliant customer relationship management (CRM) system, as well as a backup system in the event of data loss. When paired with customer data training for employees, these foundations can reduce the chances of a data breach and make it easier to bounce back if one does occur. 

With these safeguards in place, and a thorough understanding of the regulations around data use, the chances of data mismanagement can be significantly reduced.